COMPLETE TRANSPARENCY
We provide a fully transparent and detailed invoice. Each piece of jewellery comes with an accurate tag that clearly indicates the gross weight, stone weight and net-gold weight.
ASSURED LIFETIME MAINTENANCE
We offer assured lifetime maintenance for all jewellery, available at any of our 410+ showrooms across 14 countries.
100% VALUE ON GOLD EXCHANGE
We offer 100% value, without any deductions, when you exchange gold jewellery purchased from us
100% VALUE ON DIAMOND EXCHANGE
We assure 100% exchange value on all diamond jewellery purchased from us.
TESTED & CERTIFIED NATURAL DIAMONDS
Each certified natural diamond undergoes 28 quality checks before reaching you.
GUARANTEED BUYBACK
Buyback guarantee for all gold and diamond jewellery.
COMPLIMENTARY INSURANCE
Assured insurance for 1 year against any loss by burglary, fire, and extortion, with the option to renew it in subsequent years, subject to terms and conditions.
100% HUID HALLMARKED GOLD
We guarantee the purity of our gold jewellery with 100% HUID hallmarking.
RESPONSIBLY SOURCED PRODUCTS
We source our gold responsibly from authorised channels, such as LBMA/India and Dubai Good Delivery Gold Bars, paying legal royalties and taxes. We also have a system in place to track every step of the process from mining to sale.
FAIR LABOUR PRACTICES
Fair wages, benefits, and working conditions for artisans.
FAIR PRICE POLICY
Reasonable making charges for all jewellery, which assures the best value for purchase.
ADVANCE PLANS
Benefit from our wedding advance policy, allowing you to book jewellery in advance. At the time of purchase, get the jewellery at the booked rate or prevailing rate, whichever is lower. Also, take advantage of our gold purchase plans.








