Shop Online

Celebrate the Beauty of Life

Gold Education

Why buy gold?

Gold is among the most loved and precious metal in the world. Men and women around the globe are passionate about gold and gold jewellery. They love to wear gold in any form, be it a ring, pendant, chain, earrings, bracelets, watches or accessories. Gold is such a beautiful and versatile metal that goes with any outfit, any color and any occasion. It enhances your personality and adds a charm to your look. It is a fashionable piece as well as a security. Gold forms the ideal choice for gifting as it makes occasions, both religions and others like weddings, anniversaries, graduations, etc., momentous and it also makes for a security asset for the receiver. Gold is a valuable metal and it can be a significant investment as its value is increasing with the passage of time. Gold has proven to be very stable over the past 200 years. If you look back through history you would find that one ounce of gold has hardly changed at all. One ounce of gold now still purchases the same, if not more as it did 200 years ago. In the last 10 years alone, gold has appreciated by over 78%. It is likely that this scenario will continue over the years to come. Another significant attribute of gold is that it is a moveable asset and more importantly, it can be liquidated easily around the world. Gold has become the accepted global hard currency. Inflation, recession etc. will continue as more paper money is printed. Yet, the value of the gold will remain the same in terms of its purchasing power for many years to come.

Tips when you buy gold
Remember these important points whenever you buy gold. It is after all an investment for life.
  • Do your homework before you start buying gold
  • Understand that there are variations in gold that affect its purity, quality and price
  • The main factors to consider include purity, gram weight, design and style
  • When it comes to purity, most gold has markings inside that indicate its karatage. The most common options are 18 K, 22K or 24 K. The higher the number, the higher the purity of the gold.
  • The price of gold jewellery is determined by the purity of the gold, which alloy it is combined with, and by the amount of skill and labor that goes into the piece.
  • Shop around to see what color gold you prefer, since gold has many variations. In addition to yellow gold, white gold and rose gold are also popular options. You can also find many two-tone styles, if you prefer a mix of colors.
  • Try on lots of styles to see what suits you the best.
  • Price of gold fluctuates every day, so check the market rates before venturing out to sell the gold.
  • Whatever Karat, weight and color you pick, be sure that the piece is well made. When you find something you love, check the joints of the jewellery and the craftsmanship before you buy.
  • Buying gold is based on trust and you are building a lifelong relationship with the jeweler. Ensure that brand is well established and has proven their reliability and authenticity.
Gold Purity

The purity or the quality of gold is measured in Karat (K). Pure gold is too soft to use it as jewellery. So it is alloyed with a mixture of metals like silver, copper, nickel, and zinc to give it strength and durability. The purest Gold is of 24 karats, followed by 18 karats, which has 75% Gold and 14 karats with 58.3% Gold.In the European system, 18 karat Gold is marked as 750, to indicate 75% Gold. Similarly 14 karat is marked as 585 and so on. The karat markings on Gold jewellery are usually accompanied by hallmarks or trademarks of manufacturers, to indicate its authenticity and purity.

Gold Pricing

The price of gold jewellery is dependent upon the purity of the gold used or karat weight, as well as the design and construction of the piece of jewellery.

All that Glitters is Gold!

Keep your gold jewellery fresh and clean, and always glittering like new! Just follow these simple tips:

How to Care for Gold
  • Avoid harsh chemicals such as chlorine and cleaning fluids on the gold jewellery because the chlorine can cause serious damage to the metal.
  • Remove all jewellery before taking a shower or cleaning. Soap can cause a film to form on jewellery making it dull.
  • Apply your make-up, hair spray and perfume before your jewellery - the chemicals in them will damage the finish of the metal and the stones. In other words, put the jewellery on last.
  • When not wearing jewellery, store it in soft cloth pouches, soft cloth wraps and plastic zip lock bags.
  • Make sure your jewellery is dry when you put it away, because moisture can cause springs and clasps to weaken over time.
  • Don’t leave colored gems, pearls or Swarovski crystals exposed to sunlight for extended periods as they will fade.
How to Clean Gold
  • Use any mild liquid detergent and prepare a small bowl of warm suds. Brush the pieces with an eyebrow brush or toothbrush while they are in the bath. Then transfer them to a wire tea strainer and rinse under warm running water. Pat dry with a soft, lint-free cloth.
  • Soak your jewellery in a solution of 50% cold water and 50% household ammonia for 30 minutes. Lift out gently, clean with an eyebrow brush or toothbrush. Dip in the solution once more and let the jewellery drain on tissue paper.
  • Liquid jewellery cleaner solutions are available in market. Buy any branded one and clean according to the instruction given.